EPISODE #316
AIRED: 02-07-2021
Sportswear giant Under Armour is dumping its licensing contracts with the National Football League, according to Front Office Sports. The company axed its deal for NFL players to wear its products on the field, making the coming 2021 season the first in years that Under Armour logos will not appear on the field for years. Under Amour’s move comes on the heels of the company’s exit from several other high-profile sports leagues, as well. They are not alone. Several multi-billion dollar advertisers, who once saw the value in TV sports, are now seeking going somewhere else? The move comes on the heels of several years of cratering TV ratings across all professional sports. Why? Because they need customers, and you have also gone somewhere else. Not only are the bleachers empty, which started long before the Made-4-TV virus came to town, the TV coverage is empty as well.
website: X2-Radio.com/show-prep-2021
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