Into The Microcosm – Jimmy Gene, Rockin Rio Carl STREET >>

EPISODE #139

AIRED: 12-27-2018

Divine SPARK SILICON VALLEY
Slicon valley pioneer CARL SYREET joins us to discuss the Silicon Future in CYBER-TOPIA
Surveillance capitalism is a novel market form and a specific logic of capitalist accumulation that was first described in a 2014 essay by business theorist and social scientist Shoshana Zuboff. She characterized it as a “radically disembedded and extractive variant of information capitalism” based on the commodification of “reality” and its transformation into behavioral data for analysis and sales.[1][2][3][4]

In a subsequent 2015 scholarly article, Zuboff analyzed the societal implications of this mutation of capitalism. She differentiated “surveillance assets”, “surveillance capital”, and “surveillance capitalism” and their dependence on a global architecture of computer mediation that she calls “Big Other”, a distributed and largely uncontested new expression of power which constitutes hidden mechanisms of extraction, commodification, and control that threatens core values such as freedom, democracy, and privacy.[5][6]

According to Zuboff, surveillance capitalism was pioneered at Google and later Facebook, in much the same way that mass-production and managerial capitalism were pioneered at Ford and General Motors a century earlier, and has now become the dominant form of information capitalism.[7]

In her Oxford University lecture published in 2016, Zuboff identified surveillance capitalism’s mechanisms and practices, including the manufacture of “prediction products” for sale in new “behavioral futures markets”. She introduced the concept “dispossession by surveillance” and argued that it challenges the psychological and political bases of self-determination as it concentrates rights in the surveillance regime. This is described as a “coup from above”.[8]

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