Truth Frequency Radio
Nov 13, 2013

breastfeeding-mothers-UK-vouchers-shopping-truth-frequency-radio-chris-geo-sheree-geo-alternative-media-news-informationBy Nick Triggle Health correspondent, BBC News

New mothers are to be offered up to £200 in shopping vouchers to encourage them to breastfeed their babies.

The pilot scheme is being targeted at deprived areas of South Yorkshire and Derbyshire and funded through a collaboration between government and the medical research sector.

A third area is expected soon with the plan to trial it on 130 women who have babies from now until March.

If successful, a nationwide pilot could be rolled out in England next year.

The use of financial incentives is not new in the NHS.

It has been tried before to encourage people to quit smoking as well as lose weight.

Read More

MORE NEWS IN NEWS >>