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This is a question people ask me all the time. The answer is simple. Copywriting is persuasion in print. It’s a form of writing that leads someone to a desired way of thinking. Most of the time, it’s to a “buy Now” button. But once you understand the foundations of copywriting, the possibilities are limitless....

AIRED: 09-17-2017

No, not price gouging, done to death. The moral thing to do is raise prices to keep one person from cleaning you out. If you raise too high, you won’t sell. If you sell, it’s because the market set your price. What I’m gonna be talking about this week is raising your prices, outside of...

AIRED: 09-10-2017

People keep telling me that I’ve got to get on Instagram. To be honest, I’m a little bit intimidated. There’s always a learning curve with each new platform, and I’m not sure how images could fit into what I do. Well, I wasn’t sure, until this interview. Trish Leto joins me this week to do...

AIRED: 09-03-2017