How to Milk Your Customers for Every Penny They’re Wort >>

EPISODE #38

AIRED: 10-23-2016

Whenever there is a leap forward in communication, there is a leap forward in freedom.

From the printing press to the internet, new forms of communication shake up the old order of things. Ideas spread like wildfire, the balance of power shifts, and new possibilities arise. Are you taking advantage of the times we live in?

Discover how to best use new technologies to spread your message and grow your business. Find out who might try and stop you. And learn what you can do to defend yourself.

In the second half of the show, turn the classic idea of a marketing funnel on its head.

Building out your funnel is just the beginning. There is a whole other side to the story. A mirror aspect that can turn a struggling business into a thriving business. But it requires looking at the other side of the transaction.

What happens when you apply esoteric principles to your business model? The Marketing Hourglass, that’s what.

Supporters Exclusive >>

MORE FROM Anarchopreneur >>

Announcement about the future of the show at the end of the podcast. Business and politics. I’m guilty, people ask if it’s ok. So gonna cover things to think about. The reason why not to. Eliminating half of your potential customer base. Emmies, mtv movie awards plummeting viewership. In Hollywood, most conservatives are afraid to...

AIRED: 10-01-2017

This is a question people ask me all the time. The answer is simple. Copywriting is persuasion in print. It’s a form of writing that leads someone to a desired way of thinking. Most of the time, it’s to a “buy Now” button. But once you understand the foundations of copywriting, the possibilities are limitless....

AIRED: 09-17-2017

No, not price gouging, done to death. The moral thing to do is raise prices to keep one person from cleaning you out. If you raise too high, you won’t sell. If you sell, it’s because the market set your price. What I’m gonna be talking about this week is raising your prices, outside of...

AIRED: 09-10-2017

People keep telling me that I’ve got to get on Instagram. To be honest, I’m a little bit intimidated. There’s always a learning curve with each new platform, and I’m not sure how images could fit into what I do. Well, I wasn’t sure, until this interview. Trish Leto joins me this week to do...

AIRED: 09-03-2017

People like simple solutions to complex problems. They like get rich quick promises. They like diet pills. They like 3 step programs. They want everything to be as easy as microwave popcorn. Politicians and marketers know this, and use it against you. The fact is, real solutions take work. Every situation is different and one-size-fits-all...

AIRED: 08-27-2017

One day a man said to God, “God, I would like to know what Heaven and Hell are like.” God showed the man two doors. Inside the first one, in the middle of the room, was a large round table with a large pot of stew. It smelled delicious and made the man’s mouth water,...

AIRED: 08-20-2017