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EPISODE #14

AIRED: 03-13-2016

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This is a question people ask me all the time. The answer is simple. Copywriting is persuasion in print. It’s a form of writing that leads someone to a desired way of thinking. Most of the time, it’s to a “buy Now” button. But once you understand the foundations of copywriting, the possibilities are limitless....

AIRED: 09-17-2017

No, not price gouging, done to death. The moral thing to do is raise prices to keep one person from cleaning you out. If you raise too high, you won’t sell. If you sell, it’s because the market set your price. What I’m gonna be talking about this week is raising your prices, outside of...

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AIRED: 09-03-2017

People like simple solutions to complex problems. They like get rich quick promises. They like diet pills. They like 3 step programs. They want everything to be as easy as microwave popcorn. Politicians and marketers know this, and use it against you. The fact is, real solutions take work. Every situation is different and one-size-fits-all...

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One day a man said to God, “God, I would like to know what Heaven and Hell are like.” God showed the man two doors. Inside the first one, in the middle of the room, was a large round table with a large pot of stew. It smelled delicious and made the man’s mouth water,...

AIRED: 08-20-2017

The masons have a saying, ordo ab chao some interpenetrate as finding order in chaos, others say using chaos to create order. I’m gonna give my bit, relate it back to all the craziness going on, and tie it into a business lesson. FOF “The Grand Inquisitor” is a poem in Fyodor Dostoyevsky’s novel The...

AIRED: 08-13-2017