Truth Frequency Radio


Oct 23, 2015

no adsPublished | By James Williams

practicalethics.ox.ac.uk

Over the past couple of months, the practice of ad blocking has received heightened ethical scrutiny. (1,2,3,4)

If you’re unfamiliar with the term, “ad blocking” refers to software—usually web browser plug-ins, but increasingly mobile apps—that stop most ads from appearing when you use websites or apps that would otherwise show them.

Arguments against ad blocking tend to focus on the potential economic harms. Because advertising is the dominant business model on the internet, if everyone used ad-blocking software then wouldn’t it all collapse? If you don’t see (or, in some cases, click on) ads, aren’t you getting the services you currently think of as “free”—actually for free? By using ad-blocking, aren’t you violating an agreement you have with online service providers to let them show you ads in exchange for their services? Isn’t ad blocking, as the industry magazine AdAge has calledit, “robbery, plain and simple”?

Read this excellent article here.

 

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